All things brand strategy including; consumer understanding, research, brand positioning & brand purpose

Building impactful brand narratives, comms messaging, media targeting & setting KPI's

Creating strategy, PR agency recruitment & management. Affiliate strategy, set-up & management of PR affiliate programme

Establish strategy, managing creative, planning, budget, agency management (Meta & Google) set KPI's, tracking performance, optimisation 

Establish CRM programmes, creation of email campaigns (inc copy & build), setting flows, consumer segmentation, recruitment & retention 

Delivering brand positioning projects; creating brand world, brand identity, delivering core brand assets, content, packing & production

Set content strategy, comms calendar plans, manage delivery of content, planning & execution

Ideation & identification of key collaborations, negotiations, planning & delivery

Establish strategies, campaign planning, talent negotiations & management

Create integrated marketing (bought, owned & earned) project management & execution

Deliver agency pitches, agency management, team recruitment, budget planning, campaign management

KPI setting, tracking, campaign optimisation & ongoing

reporting